The trays represent Bachmann and Läser’s joint solution for the sustainable needs of customers. The main arguments lie in the reduction, as the proportion of film can be reduced by 50%. The solution also places great emphasis on recyclability. The trays are made of pure PET and cardboard, which makes them easy to separate and integrate into existing recycling systems. The cardboard also means that the plastic content can be reduced by half. Care was taken to limit the trays to the essentials in terms of material technology without affecting the existing sealing process, which means that no additional plant investment is required for customers.

Separating the carton from the tray is effortless. Both elements are fully recyclable and 100% reusable.

In terms of marketing, our second skin principle opens up completely new advertising opportunities for the customer. The side view of the product acts as an incentive to buy and at the same time reduces the need for communication about the contents, which can be used for other marketing purposes. Cardboard can be printed on both the inside and outside. Thanks to the transparent film, the available space for communication is automatically doubled. Eye-catching recycling symbols draw consumers’ attention to the separation and recycling of the material in a simple way.