Fischer Söhne AG, the Swiss plastics specialist with over 100 years of experience, is presenting itself with a new brand identity. The rebranding underlines the consistent focus on the future-oriented life science market and positions the company for further growth, in addition to its established business with plastic packaging solutions.
As part of the brand rebranding, the brand positioning was sharpened and a new logo and claim were developed. All communication documents were revised. The key element of the new image is the modern and informative website.